Lady Lever Art Gallery

location
Liverpool, UK
When
2015-2016
services
Creative direction
Photography
Animation
Interaction design
Link
Visit Lady Lever Art Gallery
The Lady Lever Art Gallery is a museum founded and built by the industrialist and philanthropist William Lever, 1st Viscount Leverhulme and opened in 1922.

Background

The Lady Lever Art Gallery’s South End galleries reopened in 2016, following a £2.8m major development project.

The gallery was founded by William Hesketh Lever (1851-1925) and is dedicated to the memory of his wife Elizabeth. Lord Leverhulme is the founder the Lever Brothers company which went on to become the ubiquitous household company Unilever.

The Lady Lever Art Gallery houses one of the UK’s finest collections of fine and decorative art. It has the best collection of Wedgwood jasperware anywhere in the world and its collection of Pre-Raphaelite paintings is internationally renowned.

The redevelopment of the South End galleries entailed the design, development and installation of 10 touchscreen interactives for the thematic sections of that wing of the gallery. That contract was awarded to my company Damibu by National Museums Liverpool.

My role as design lead for Damibu was to formulate a general UX/UI design approach sympathetic to the gallery setting and also to deliver a solution to the individual design briefs balancing the cultural sensibilities of each themed section with the overarching shared UI.

South end galleries reopening promo video

Impact

After the reopening of the south end gallery and the 10 interactive screens recorded a large volume of user engagement via the embedded Google Analytics scripts on each device.

The visitor footfall also registered the highest annual numbers for at least the past 12 years, according to ALVA data.

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